根据三星公司的要求对IBM全方位的分析和研究

PC Competitor Analysis: IBM
SAMSUNG ELECTRONICS CHINA (SEC China)
OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
BACKGROUND INFORMATION
IBM HAS GRADUALLY EXPANDED ITS PRESENCE IN CHINA
BACKGROUND INFORMATION
GLOBALLY, IBM HAS DECIDED TO EXIT PC BUSINESS GRADUALLY IN THE NEXT SEVEN YEARS
IBM KEPT ITS MARKET POSITION IN NOTEBOOK, BUT ITS DESKTOP PC BUSINESS FAILED TO CATCH UP WITH TOTAL MARKET GROWTH
PRODUCT/MARKET
IBM IS RIGIDLY AND AGGRESSIVELY IMPLEMENTING TOTAL SOLUTION AND SERVICE PROVIDER STRATEGY IN PRODUCT OFFERING
IBM IS PARTICULARLY STRONG IN GOVERNMENT AND SMES, BUT WEAK IN HOME AND EDUCATION, THE TYPICAL LOCAL PLAYERS' TERRITORIES
IBM IS A DOMINANT HIGH-END PLAYER, GRASPING OVER 20% MARKET SHARE OF HIGH-END DESKTOP PC AND OVER 50% OF PRIMIUM NOTEBOOK MARKET
VALUE CHAIN STRATEGY
IBM HAS SET CHINA AS ONE OF KEY BASES IN ITS GLOBAL R&D
IBM WILL NOT FURTHER INVEST IN BUILDING UP PC MANUFACTURING JVS IN CHINA
IBM IS PUSHING TOWAR

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根据三星公司的要求对IBM全方位的分析和研究

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